2025 BOMI Course: Leasing & Marketing for Property Managers

Description

Leasing and Marketing is a comprehensive guide for property managers pursuing their RPA/FMA Designation who have taken on leasing responsibilities. The course provides step-by-step instructions on working with property owners and potential tenants, creating marketing strategies, and drafting leases. It also offers tools, websites, and techniques to help ease the transition from property manager to leasing agent.

As a property manager and leasing agent, it’s crucial to prioritize customer needs above all else. You must be adaptable to change, anticipate trends, and effectively showcase your property to stand out from competitors. Additionally, it's important to understand that securing a signed lease marks the beginning of your marketing efforts, as retaining tenants is more cost-effective than finding new ones. 24 CEU's Pending!

Upon completing the course, participants will be able to:

• Compare and evaluate properties in the market
• Develop effective advertising and media strategies
• Utilize proper public relations techniques
• Set guidelines for successful leasing
• Identify potential tenants and demonstrate how your property meets their needs

Key topics covered include:

• Market analysis, survey conditions, and planning
• Ownership and investment
• Tenant renewal and satisfaction
• Leasing strategies, including negotiations
• Public relations and advertising
• Tenant prospecting and space management